LOVE ACTION (I BELIEVE IN LOVE) - BBC TV 1981

LOVE ACTION (I BELIEVE IN LOVE)  for BBC TV  'Multi-Coloured Swap Shop'  August 1981

Building on the success of the second  'Human League Mk2'  single 'Sound of the Crowd 'which peaked at number 12.  The third single 'Love Action (I Believe in Love)'  would go on to achieve number 3 in the UK singles chart. It was a major breakthrough for the band who, now firmly in the media spotlight, were invited to do various promotional slots on TV shows.

This is one of the earliest, in August 1981 for British children's Saturday morning show entitled "Multi-Coloured Swap Shop" hosted by Noel Edmonds broadcast on BBC 1.

The band's appearance on  Swap Shop  is now one of their most outwardly dated.  But that is no bad thing,  as now nearly 30 years later it clearly illuminates the originality of not only the music, also Oakey's classic appearance and  more importantly Susan and Joanne's unique style.

This is now 4 months since her first appearance on British TV.  Susan is now a bit blonder and she and Joanne have begun to style themselves for TV with coordinated dresses. The girls unique dancing skills are fully on display for the first time.  Also interesting to note is the emergence of the classic Human League stage formation - Susan on the left, Philip center, Joanne right. (which can still be seen today)

 Because of this and similar TV appearances Susan and Joanne would soon be considered the epitome of femininity and style by the media in 1981.